Yahoo To The Max An Extreme Searcher Guide

by Randolph Hock

Author Randolph Hock Isbn 978 0910965699 File size 12 8 MB Year 2005 Pages 256 Language English File format PDF Category Information Technologies Yahoo has a wide range of ways to find information communicate invest shop and sell and this book provides an overview of the popular Web portal Details on Web searching finding and customizing news and using and creating discussion groups are included as well as information on using Yahoo for communicating with e mail and instant messagin

Publisher :

Author : Randolph Hock

ISBN : 978 0910965699

Year : 2005

Language: English

File Size : 12.8 MB

Category : Information Technologies



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Yahoo! to the Max
An Extreme Searcher Guide

Randolph Hock

Medford, New Jersey

iii

iv
Yahoo! to the Max
An Extreme Searcher Guide
Copyright © 2005 by Randolph E. Hock.
All rights reserved. No part of this book may be reproduced in any form or by any
electronic or mechanical means including information storage and retrieval systems
without permission in writing from the publisher, except by a reviewer, who may quote
brief passages in a review. Published by CyberAge Books, an imprint of Information
Today, Inc., 143 Old Marlton Pike, Medford, New Jersey 08055.

Publisher’s Note: The author and publisher have taken care in preparation of this book
but make no expressed or implied warranty of any kind and assume no responsibility
for errors or omissions. No liability is assumed for incidental or consequential
damages in connection with or arising out of the use of the information or programs
contained herein.
Many of the designations used by manufacturers and sellers to distinguish their products
are claimed as trademarks. Where those designations appear in this book and Information Today, Inc. was aware of a trademark claim, the designations have been printed with
initial capital letters.
Library of Congress Cataloging-in-Publication Data
Hock, Randolph, 1944Yahoo! to the max : an extreme searcher guide / Randolph Hock ; foreword by
Mary Ellen Bates.
p. cm.
Includes index.
ISBN: 0-910965-69-2
1. Yahoo! (Computer file) 2. Web search engines.
I. Title
ZA4234 Y33H63 2005
025.04--dc22
2005007371

Printed and bound in the United States of America.
President and CEO: Thomas H. Hogan, Sr.
Editor-in-Chief and Publisher: John B. Bryans
Managing Editor: Amy M. Holmes
Project Editor: Reva Basch
VP Graphics and Production: M. Heide Dengler
Book Designer: Kara Mia Jalkowski
Cover Designer: Shelley Szajner
Proofreader: Pat Hadley-Miller
Indexer: Sharon Hughes

v

Dedication

To Pamela, Matthew, Stephen, and Elizabeth

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Contents
List of Figures and Tables ................................................xi
Foreword ...........................................................................xiii
by Mary Ellen Bates
Acknowledgments ............................................................xv
Preface ..............................................................................xvii
About the Extreme Searcher’s Web Page ...................xix
Chapter 1 Yahoo!’s Home Page: An Overview
of Yahoo!........................................................ 1
A Bit of Yahoo! History.............................................................. 2
Exploring with Yahoo! .............................................................. 2
Yahoo! Home Page Contents .................................................... 4
A Quick Look at Individual Home Page Links ............................. 5
Signing Up for Yahoo! ........................................................... 12
Accounts and Profiles ............................................................. 13
Yahoo! Member Directory ...................................................... 14
Yahoo! Toolbar ...................................................................... 15
Yahoo! Help .......................................................................... 17
Premium Services .................................................................. 17
Some General Points ............................................................. 18

Chapter 2 Searching and Browsing the Web
with Yahoo!.................................................. 19
Yahoo!, The Search Engine ..................................................... 19
Browsing the Web: The Yahoo! Directory ................................ 41
Searching and Browsing ........................................................ 45

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Chapter 3 My Yahoo!: The Best General
Portal on the Web....................................... 47
The Portal Concept ................................................................. 47
Personalizing My Yahoo! ....................................................... 48
My Yahoo! Content ................................................................ 52
Making the Best Use of My Yahoo! ......................................... 85

Chapter 4 Yahoo! Groups..............................................87
The Main Groups Page: Doorway To Yahoo! Groups ................88
Choosing a Group of Interest ................................................. 89
Joining and Using a Group .................................................... 93
Starting a Yahoo! Group ...................................................... 100
Additional Points About Yahoo! Groups ................................ 104
Yahoo! Groups: An Indispensable Resource ........................... 105

Chapter 5 Yahoo! News...............................................107
Yahoo!’s News Sources...........................................................107
Yahoo! News Home Page .................................................... 108
Searching the News ............................................................. 113
Important Yahoo! News Features .......................................... 119
The Best Place for News ....................................................... 126

Chapter 6 Yahoo!, The Great Communicator.......... 127
Yahoo! Mail ........................................................................ 127
Yahoo! Messenger ............................................................... 140
Chat ................................................................................... 153
Message Boards .................................................................. 155
GeoCities ............................................................................ 157
A Great Collection of Communication Tools ........................... 158

Chapter 7 Buying and Selling Through Yahoo!.......159
Yahoo! Shopping ..................................................................159
Yahoo! Auctions .................................................................. 167
Classifieds ........................................................................... 173
Yahoo! Stores ...................................................................... 176
A Final Word on Shopping .................................................. 176

Contents

Chapter 8 Yahoo! Finance .................................................. 177
Yahoo! Finance Home Page .......................................................... 177
Quote Search .............................................................................. 179
Yahoo! Finance Centers ................................................................ 180
Yahoo! Personal Finance Centers ................................................... 187
Getting the “Max” from Yahoo! Finance ........................................ 192

Chapter 9 Other Seriously Useful Yahoo! Stuff ............. 195
International Yahoo! ...................................................................... 195
U.S. City Guides .......................................................................... 196
Travel .......................................................................................... 198
Maps .......................................................................................... 202
Weather ...................................................................................... 205
Health ......................................................................................... 206
People Search .............................................................................. 208
Photos ......................................................................................... 209
Yahooligans! ................................................................................ 210
Yahoo! Mobile ............................................................................. 212
LAUNCH: Music on Yahoo! ........................................................... 213
Yahoo! Desktop Search ................................................................. 215
Other Seriously Useful Stuff ........................................................... 216

Conclusion............................................................................... 217
About the Author................................................................... 219
Index........................................................................................ 221

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Figures
Figure 1.1 Yahoo! Home Page .................................................................. 3
Figure 1.2 Yahoo! Account Information.................................................... 13
Figure 1.3 Yahoo! Member Directory....................................................... 15
Figure 1.4 Yahoo! Toolbar (showing search options) ..................................16

Figure 2.1 Yahoo! Search Home Page ..................................................... 20
Figure 2.2 Yahoo! Advanced Search Page ............................................... 27
Figure 2.3 Yahoo! Search Results Page .................................................... 29
Figure 2.4 Image Search Results.............................................................. 33
Figure 2.5 The Yahoo! Directory.............................................................. 42
Figure 2.6 Yahoo! Web Directory Subcategory Page ................................ 43

Figure 3.1 Basic My Yahoo! Page............................................................ 49
Figure 3.2 Personalized My Yahoo! Page................................................. 50
Figure 3.3 My Yahoo! Add Content Page................................................. 54
Figure 3.4 Monthly Calendar View .......................................................... 59
Figure 3.5 Business & Finance Category Choices...................................... 70
Figure 3.6 Main Notepad Page............................................................... 76

Figure 4.1 Yahoo!’s Main Groups Page ................................................... 89
Figure 4.2 Typical Group Home Page ...................................................... 92
Figure 4.3 “View All Messages” Page...................................................... 96

Figure 5.1 Yahoo! News Home Page (news.yahoo.com) ......................... 109
Figure 5.2 Yahoo! News Article Page .................................................... 111
Figure 5.3 Yahoo! Advanced News Search Page.................................... 114

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Figure 5.4 News Search Results............................................................. 117
Figure 5.5 Setting Up a Keyword Alert .................................................. 121

Figure 6.1 Yahoo! Mail Main Page........................................................ 129
Figure 6.2 Yahoo! Mail—Compose Message Screen ............................... 130
Figure 6.3 Yahoo! Address Book ........................................................... 139
Figure 6.4 Yahoo! Messenger Windows (Main Messenger and IM).......... 141
Figure 6.5 Yahoo! Search IMVironment.................................................. 152
Figure 6.6 Chat Main Page................................................................... 154
Figure 6.7 Yahoo! PageBuilder .............................................................. 158

Figure 7.1 Yahoo! Shopping Main Page ................................................ 160
Figure 7.2 Yahoo! Product Listing Page .................................................. 162
Figure 7.3 Yahoo! Product Search Results Page ...................................... 167
Figure 7.4 Main Yahoo! Classifieds Screen ............................................ 174

Figure 8.1 Yahoo! Finance Home Page .................................................. 178
Figure 8.2 Yahoo! Finance Quotes Page ................................................ 180
Figure 8.3 Yahoo! Portfolio ................................................................... 189

Figure 9.1 Yahoo! Deutschland.............................................................. 197
Figure 9.2 Yahoo! Travel ....................................................................... 199
Figure 9.3 Yahoo! Maps SmartView ...................................................... 203
Figure 9.4 Yahooligans!: The Web Guide for Kids .................................. 210

tables
Table 2.1 Shortcuts ................................................................................. 40
Table 5.1 Comparing Yahoo! Alert Options............................................ 123

Foreword
I have known Ran Hock for years, first merely by reputation as “that guy
who really knows how to search Dialog.” Since then, I have been fortunate
enough to hear his talks at many Information Today conferences, and I have
read his Extreme Searcher books. Now he has moved from Extreme to The
Max; I wonder if this suggests that, while you don’t have to be extreme to
get the most from a search engine, you do have to move beyond the basics.
And, as someone who wrote a couple of books in Information Today’s Super
Searchers series, I am humbled to realize that “Super” isn’t all that hot, when
you can take it to the max!
I was particularly happy to see that Ran’s latest book focuses on Yahoo!.
Over the past year or so, I have noticed that I use, well, that other search
engine (you know, the one that starts with “G” and ends with “e” and rhymes
with oogle) much less frequently than I used to. Yahoo! has rolled out a lot
of cool features, tools, and resources, and whenever something new comes
out, I know that it will be well thought out, well-integrated into the rest of
Yahoo!’s services, and worth taking on a test drive.
When I first started using, and teaching others to use, the Internet back in
the mid-1990s, our favorite resource by far was the venerable Yahoo! directory. Built by humans—often librarians, no less—and organized into sensible categories, it felt like a respite from what often seemed like the World
Wild Web.
As I expected, Ran has done his usual excellent job at explaining the wide
range of features available on Yahoo! in Yahoo! to the Max. I shouldn’t be
surprised by now, having read his other Extreme Searcher books, but I still
marvel that I’ve even learned new things about the Yahoo! features I use all
the time.
For example, I always wondered what those @ signs were at the end of
some Yahoo! Directory categories. A-ha! They’re indications that the category is actually being cross-referenced from another area within the directory.

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So I have just learned that I should watch for those @’s, knowing that they will
help me expand my research into areas I might not have thought of otherwise.
I have been using the Calendar function within My Yahoo! for a couple of
years to coordinate my schedule with two colleagues. But I had no idea that
I could print out a list of our respective schedules, sorted by speaking gigs,
vacations, consulting travel, and so on. Cool!
Yahoo! Groups is one of my favorite and—until now, I had thought,
secret—tool for research on obscure topics. I find it to be a really useful way
of tapping into the knowledge base of people who follow a specific topic—
emergency radio frequencies, women’s hiking trips in the Rocky Mountains,
new trends in data visualization—but I never realized that I could monitor
the messages from Yahoo! Groups through my RSS reader. I have already
added several Yahoo! Groups to my unfortunately too-quickly expanding list
of RSS feeds. Thanks, Ran, for contributing to my information overload!
While I point people to Yahoo! Finance for stock quotes and related company information, I didn’t realize that it also offered online quizzes to test
readers’ financial savvy. And as a far-too-frequent business traveler, I had no
idea how much information I could find in the Travel Guides. My next trip
to Australia will be that much simpler, now that I see how much I can organize ahead of time through Yahoo!.
Once again, Ran has written a tremendously useful book, my copy of
which, I fear, will soon become dog-eared, marked up, and littered with
sticky-notes. I suggest that you do not share your copy of this book with
someone else, as you will probably never get it back.
Mary Ellen Bates
Bates Information Services, Inc.
Boulder, Colorado
February 2005

Acknowledgments
Though it may seem simple to readers, I find the Acknowledgments page
to be one of the more difficult parts of the book to write. As the very last thing
to be submitted, writing this page means that my part of the job is really over.
The writer’s equivalent of postpartum blues threaten to set in. On the other
hand, it is a time for celebration, jubilation, and if I were so inclined, maybe
inebriation. More relevant though, writing acknowledgments is humbling
and challenging. It is one of the (actually many) times when the author
humbly realizes that his work really is just a part of the whole. It is challenging to write because one knows that for some of the people to be
thanked, the adequate phrases will just not come, and that there are people
who should be thanked who will be left out, some of whom aren’t even personally known to the author. In any case, the following are some of the people to whom I owe thanks.
John Bryans, Editor-in-Chief and Publisher of the Books Division at
Information Today, Inc., goes above and beyond the call of duty in being
involved with and showing support for each of my books, from when I first
broach the idea of the book through its entire life. In addition to his expertise and knowledge, he provides frequent doses of both enthusiasm and reality, from the biggest issues to the smallest. I am deeply grateful to John for
his knowledge, support, and friendship.
I feel very lucky that Amy Holmes, Managing Editor of Information
Today’s Books Division, is handling the editorial side of this project. I am
extremely grateful not just for her expertise, input, and astute observations, but
also for the extraordinary flexibility she has shown. There were many times
when she could have legitimately said, “No, that involves too much work at
my end,” but instead, she cheerfully said, “Yes.” Amy is an author’s dream!
I am also much indebted to Reva Basch, Project Editor. I am very fortunate that John chose her for the job. I suspect that it is rare that an author is
provided with an editor who has Reva’s combination of writing skills and

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subject expertise. Because of this combination and her care and diligence,
there are a lot of places in the book that are now much easier for the reader
to understand.
I also wish to thank Mary Ellen Bates, colleague and friend, who was
kind enough to write the Foreword. She is proof of the adage, “If you want
to get something done, and done right, ask a busy person.” I am truly grateful that she was willing to take time out from her very busy work and travel
schedule to do this.
There are a number of other people at Information Today to whom I also
owe thanks. These include Heide Dengler and her staff, including the book’s
designer, Kara Jalkowski, and the cover designer, Shelley Szajner. I hope
that readers will be as impressed as I am with what they have delivered.
Once again, I thank Tom Hogan Sr. for the existence of Information Today
and for his enthusiasm for my books. I am always grateful to Heather
Rudolph, Marketing Manager, for being there to get innumerable things
done on the marketing side. Thanks also to Tom Hogan Jr., for his broader
role in the marketing of the book.
Finally, I thank the readers of my previous books and the attendees of my
workshops for their continued support, encouragement, and inspiration.

Preface
The reason I wrote this book (besides helping to provide lunch money for
my kids) is that I am very impressed with Yahoo!. Yahoo! does more for me
than any other Web site.
At first, I spent relatively little time with Yahoo! in my Internet workshops.
However, the more I used it, especially after I made “My Yahoo!” my start
page, the more I began to discover its thousands of valuable nooks and crannies. Then, in 2004, Yahoo! switched its emphasis from “directory” to
“search.” The same year, Yahoo! developed a Web search database of its own
that is very competitive with Google’s. At that point, it was apparent that serious searchers—“extreme” searchers, “power” searchers, call them what you
will—could use a book aimed at helping them get the most from Yahoo!.
Yahoo! is one of the most powerful and content-rich sites on the Internet.
Its features and excellent content are very well integrated. For instance, you
can immerse yourself in news on Yahoo!’s News page, but you can also
select particular news categories that will appear on your “My Yahoo!” page.
Not only that, you can have News Alerts sent to you via e-mail or Yahoo!’s
Instant Messaging service. Yahoo! fits the pieces together very nicely, and in
doing so makes the whole significantly greater than the sum of its parts.
The downside of such a rich site is that, given Yahoo!’s range of content,
the interconnections among different content areas, and the variety of ways
to get at that content, it’s not easy to gain a quick grasp on what the site can
do and what you can do with it.
This book is aimed at helping you easily identify and use the parts of
Yahoo! that are relevant to you. It is arranged so that you can readily spot
and skip over the sections that are obviously of no interest. Of course, since
I spent hundreds of hours slaving over a hot keyboard to carefully craft every
word in the book, I hope you won’t skip a single one. I would like to think
that every sentence I have written here has a chance of improving your life
and the well-being of humanity. (Humility is just one of my many strong

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points.) More realistically, I hope you will at least skim all sections of the
book. Some Yahoo! features that might sound uninteresting on the surface
could prove useful to you in ways you didn’t expect.
As much as I like Yahoo!, I will quickly admit that it’s not perfect. As
with just about any very large site, some of its features don’t work perfectly
100 percent of the time. Considering the number of Yahoo!’s offerings and
the breadth of its content, such failings are relatively rare. For the most part
I have only good things to say about Yahoo!. Occasionally I will mention a
weakness, but the good things are what’s valuable and where the emphasis
will lie. Sometimes, you’ll find I get almost effusive, because I really am that
enthusiastic about some of Yahoo!’s offerings. But I try at least for a modicum of objectivity. For example, the reason I think that My Yahoo! is the
Web’s best general portal is because I have rigorously compared it to the
others, even if the actual comparisons don’t appear in this book.
How much detail to present was a particularly challenging issue. I have
tried to mention everything that I think a power user should know about. I
have made an effort to include information that should be useful in quickly
getting to know your way around and learning how to do what you’ll probably want to do. I have gone into great detail in describing some Yahoo!
pages, functions, and features; I’ve pointed out virtually every item on the
page if I think they’re useful and might be missed by someone visiting there
for the first time. In other places, I’ve purposely left out items that I think
are trivial, obvious, or advertisements. I have used a “click here, then click
there” approach only where I think it would be useful. Where a potential
application of a feature is not obvious, I have tried to point out why you
might want to use it.
This is not intended to be the definitive, “everything anyone might ever
want to know about Yahoo!” book. It is intended to guide the serious,
“extreme” user in getting the most from Yahoo!.
One last word: Be aware that sites like Yahoo! are constantly being
refined, updated, and reorganized, and that the location, or even presence, of
a link or other content may change. If something is not where I say it is, just
look elsewhere on the page, or use Yahoo!’s own search function to locate
the feature or content you want.
I hope that this book will indeed help you “get the max” from Yahoo!.

About the
Extreme Searcher’s
Web Page
www.extremesearcher.com

Yahoo! is, fortunately, constantly changing—adding content, occasionally dropping content, rearranging things, and otherwise changing its
design. To help you keep aware of changes that have occurred since the
publication of this book, a Web page for Yahoo! to the Max is provided by
the author. It is part of The Extreme Searcher’s Web Page and is available
at www.extremesearcher.com.
Enjoy your visit there and please send any feedback by e-mail to
[email protected]

Disclaimer:
Neither publisher nor author make any claim as to the results that may be obtained through the use of
The Extreme Searcher’s Web Page or of any of the Internet resources it references or links to. Neither
publisher nor author will be held liable for any results, or lack thereof, obtained by the use of this page
or any of its links; for any third-party charges; or for any hardware, software, or other problems that may
occur as a result of using it. The Extreme Searcher’s Web Page is subject to change or discontinuation
without notice at the discretion of the publisher and author.

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Yahoo! to the Max
An Extreme Searcher Guide

Randolph Hock

Medford, New Jersey

iii

iv
Yahoo! to the Max
An Extreme Searcher Guide
Copyright © 2005 by Randolph E. Hock.
All rights reserved. No part of this book may be reproduced in any form or by any
electronic or mechanical means including information storage and retrieval systems
without permission in writing from the publisher, except by a reviewer, who may quote
brief passages in a review. Published by CyberAge Books, an imprint of Information
Today, Inc., 143 Old Marlton Pike, Medford, New Jersey 08055.

Publisher’s Note: The author and publisher have taken care in preparation of this book
but make no expressed or implied warranty of any kind and assume no responsibility
for errors or omissions. No liability is assumed for incidental or consequential
damages in connection with or arising out of the use of the information or programs
contained herein.
Many of the designations used by manufacturers and sellers to distinguish their products
are claimed as trademarks. Where those designations appear in this book and Information Today, Inc. was aware of a trademark claim, the designations have been printed with
initial capital letters.
Library of Congress Cataloging-in-Publication Data
Hock, Randolph, 1944Yahoo! to the max : an extreme searcher guide / Randolph Hock ; foreword by
Mary Ellen Bates.
p. cm.
Includes index.
ISBN: 0-910965-69-2
1. Yahoo! (Computer file) 2. Web search engines.
I. Title
ZA4234 Y33H63 2005
025.04--dc22
2005007371

Printed and bound in the United States of America.
President and CEO: Thomas H. Hogan, Sr.
Editor-in-Chief and Publisher: John B. Bryans
Managing Editor: Amy M. Holmes
Project Editor: Reva Basch
VP Graphics and Production: M. Heide Dengler
Book Designer: Kara Mia Jalkowski
Cover Designer: Shelley Szajner
Proofreader: Pat Hadley-Miller
Indexer: Sharon Hughes

v

Dedication

To Pamela, Matthew, Stephen, and Elizabeth

vi

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Contents
List of Figures and Tables ................................................xi
Foreword ...........................................................................xiii
by Mary Ellen Bates
Acknowledgments ............................................................xv
Preface ..............................................................................xvii
About the Extreme Searcher’s Web Page ...................xix
Chapter 1 Yahoo!’s Home Page: An Overview
of Yahoo!........................................................ 1
A Bit of Yahoo! History.............................................................. 2
Exploring with Yahoo! .............................................................. 2
Yahoo! Home Page Contents .................................................... 4
A Quick Look at Individual Home Page Links ............................. 5
Signing Up for Yahoo! ........................................................... 12
Accounts and Profiles ............................................................. 13
Yahoo! Member Directory ...................................................... 14
Yahoo! Toolbar ...................................................................... 15
Yahoo! Help .......................................................................... 17
Premium Services .................................................................. 17
Some General Points ............................................................. 18

Chapter 2 Searching and Browsing the Web
with Yahoo!.................................................. 19
Yahoo!, The Search Engine ..................................................... 19
Browsing the Web: The Yahoo! Directory ................................ 41
Searching and Browsing ........................................................ 45

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Chapter 3 My Yahoo!: The Best General
Portal on the Web....................................... 47
The Portal Concept ................................................................. 47
Personalizing My Yahoo! ....................................................... 48
My Yahoo! Content ................................................................ 52
Making the Best Use of My Yahoo! ......................................... 85

Chapter 4 Yahoo! Groups..............................................87
The Main Groups Page: Doorway To Yahoo! Groups ................88
Choosing a Group of Interest ................................................. 89
Joining and Using a Group .................................................... 93
Starting a Yahoo! Group ...................................................... 100
Additional Points About Yahoo! Groups ................................ 104
Yahoo! Groups: An Indispensable Resource ........................... 105

Chapter 5 Yahoo! News...............................................107
Yahoo!’s News Sources...........................................................107
Yahoo! News Home Page .................................................... 108
Searching the News ............................................................. 113
Important Yahoo! News Features .......................................... 119
The Best Place for News ....................................................... 126

Chapter 6 Yahoo!, The Great Communicator.......... 127
Yahoo! Mail ........................................................................ 127
Yahoo! Messenger ............................................................... 140
Chat ................................................................................... 153
Message Boards .................................................................. 155
GeoCities ............................................................................ 157
A Great Collection of Communication Tools ........................... 158

Chapter 7 Buying and Selling Through Yahoo!.......159
Yahoo! Shopping ..................................................................159
Yahoo! Auctions .................................................................. 167
Classifieds ........................................................................... 173
Yahoo! Stores ...................................................................... 176
A Final Word on Shopping .................................................. 176

Contents

Chapter 8 Yahoo! Finance .................................................. 177
Yahoo! Finance Home Page .......................................................... 177
Quote Search .............................................................................. 179
Yahoo! Finance Centers ................................................................ 180
Yahoo! Personal Finance Centers ................................................... 187
Getting the “Max” from Yahoo! Finance ........................................ 192

Chapter 9 Other Seriously Useful Yahoo! Stuff ............. 195
International Yahoo! ...................................................................... 195
U.S. City Guides .......................................................................... 196
Travel .......................................................................................... 198
Maps .......................................................................................... 202
Weather ...................................................................................... 205
Health ......................................................................................... 206
People Search .............................................................................. 208
Photos ......................................................................................... 209
Yahooligans! ................................................................................ 210
Yahoo! Mobile ............................................................................. 212
LAUNCH: Music on Yahoo! ........................................................... 213
Yahoo! Desktop Search ................................................................. 215
Other Seriously Useful Stuff ........................................................... 216

Conclusion............................................................................... 217
About the Author................................................................... 219
Index........................................................................................ 221

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Figures
Figure 1.1 Yahoo! Home Page .................................................................. 3
Figure 1.2 Yahoo! Account Information.................................................... 13
Figure 1.3 Yahoo! Member Directory....................................................... 15
Figure 1.4 Yahoo! Toolbar (showing search options) ..................................16

Figure 2.1 Yahoo! Search Home Page ..................................................... 20
Figure 2.2 Yahoo! Advanced Search Page ............................................... 27
Figure 2.3 Yahoo! Search Results Page .................................................... 29
Figure 2.4 Image Search Results.............................................................. 33
Figure 2.5 The Yahoo! Directory.............................................................. 42
Figure 2.6 Yahoo! Web Directory Subcategory Page ................................ 43

Figure 3.1 Basic My Yahoo! Page............................................................ 49
Figure 3.2 Personalized My Yahoo! Page................................................. 50
Figure 3.3 My Yahoo! Add Content Page................................................. 54
Figure 3.4 Monthly Calendar View .......................................................... 59
Figure 3.5 Business & Finance Category Choices...................................... 70
Figure 3.6 Main Notepad Page............................................................... 76

Figure 4.1 Yahoo!’s Main Groups Page ................................................... 89
Figure 4.2 Typical Group Home Page ...................................................... 92
Figure 4.3 “View All Messages” Page...................................................... 96

Figure 5.1 Yahoo! News Home Page (news.yahoo.com) ......................... 109
Figure 5.2 Yahoo! News Article Page .................................................... 111
Figure 5.3 Yahoo! Advanced News Search Page.................................... 114

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Figure 5.4 News Search Results............................................................. 117
Figure 5.5 Setting Up a Keyword Alert .................................................. 121

Figure 6.1 Yahoo! Mail Main Page........................................................ 129
Figure 6.2 Yahoo! Mail—Compose Message Screen ............................... 130
Figure 6.3 Yahoo! Address Book ........................................................... 139
Figure 6.4 Yahoo! Messenger Windows (Main Messenger and IM).......... 141
Figure 6.5 Yahoo! Search IMVironment.................................................. 152
Figure 6.6 Chat Main Page................................................................... 154
Figure 6.7 Yahoo! PageBuilder .............................................................. 158

Figure 7.1 Yahoo! Shopping Main Page ................................................ 160
Figure 7.2 Yahoo! Product Listing Page .................................................. 162
Figure 7.3 Yahoo! Product Search Results Page ...................................... 167
Figure 7.4 Main Yahoo! Classifieds Screen ............................................ 174

Figure 8.1 Yahoo! Finance Home Page .................................................. 178
Figure 8.2 Yahoo! Finance Quotes Page ................................................ 180
Figure 8.3 Yahoo! Portfolio ................................................................... 189

Figure 9.1 Yahoo! Deutschland.............................................................. 197
Figure 9.2 Yahoo! Travel ....................................................................... 199
Figure 9.3 Yahoo! Maps SmartView ...................................................... 203
Figure 9.4 Yahooligans!: The Web Guide for Kids .................................. 210

tables
Table 2.1 Shortcuts ................................................................................. 40
Table 5.1 Comparing Yahoo! Alert Options............................................ 123

Foreword
I have known Ran Hock for years, first merely by reputation as “that guy
who really knows how to search Dialog.” Since then, I have been fortunate
enough to hear his talks at many Information Today conferences, and I have
read his Extreme Searcher books. Now he has moved from Extreme to The
Max; I wonder if this suggests that, while you don’t have to be extreme to
get the most from a search engine, you do have to move beyond the basics.
And, as someone who wrote a couple of books in Information Today’s Super
Searchers series, I am humbled to realize that “Super” isn’t all that hot, when
you can take it to the max!
I was particularly happy to see that Ran’s latest book focuses on Yahoo!.
Over the past year or so, I have noticed that I use, well, that other search
engine (you know, the one that starts with “G” and ends with “e” and rhymes
with oogle) much less frequently than I used to. Yahoo! has rolled out a lot
of cool features, tools, and resources, and whenever something new comes
out, I know that it will be well thought out, well-integrated into the rest of
Yahoo!’s services, and worth taking on a test drive.
When I first started using, and teaching others to use, the Internet back in
the mid-1990s, our favorite resource by far was the venerable Yahoo! directory. Built by humans—often librarians, no less—and organized into sensible categories, it felt like a respite from what often seemed like the World
Wild Web.
As I expected, Ran has done his usual excellent job at explaining the wide
range of features available on Yahoo! in Yahoo! to the Max. I shouldn’t be
surprised by now, having read his other Extreme Searcher books, but I still
marvel that I’ve even learned new things about the Yahoo! features I use all
the time.
For example, I always wondered what those @ signs were at the end of
some Yahoo! Directory categories. A-ha! They’re indications that the category is actually being cross-referenced from another area within the directory.

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So I have just learned that I should watch for those @’s, knowing that they will
help me expand my research into areas I might not have thought of otherwise.
I have been using the Calendar function within My Yahoo! for a couple of
years to coordinate my schedule with two colleagues. But I had no idea that
I could print out a list of our respective schedules, sorted by speaking gigs,
vacations, consulting travel, and so on. Cool!
Yahoo! Groups is one of my favorite and—until now, I had thought,
secret—tool for research on obscure topics. I find it to be a really useful way
of tapping into the knowledge base of people who follow a specific topic—
emergency radio frequencies, women’s hiking trips in the Rocky Mountains,
new trends in data visualization—but I never realized that I could monitor
the messages from Yahoo! Groups through my RSS reader. I have already
added several Yahoo! Groups to my unfortunately too-quickly expanding list
of RSS feeds. Thanks, Ran, for contributing to my information overload!
While I point people to Yahoo! Finance for stock quotes and related company information, I didn’t realize that it also offered online quizzes to test
readers’ financial savvy. And as a far-too-frequent business traveler, I had no
idea how much information I could find in the Travel Guides. My next trip
to Australia will be that much simpler, now that I see how much I can organize ahead of time through Yahoo!.
Once again, Ran has written a tremendously useful book, my copy of
which, I fear, will soon become dog-eared, marked up, and littered with
sticky-notes. I suggest that you do not share your copy of this book with
someone else, as you will probably never get it back.
Mary Ellen Bates
Bates Information Services, Inc.
Boulder, Colorado
February 2005

Acknowledgments
Though it may seem simple to readers, I find the Acknowledgments page
to be one of the more difficult parts of the book to write. As the very last thing
to be submitted, writing this page means that my part of the job is really over.
The writer’s equivalent of postpartum blues threaten to set in. On the other
hand, it is a time for celebration, jubilation, and if I were so inclined, maybe
inebriation. More relevant though, writing acknowledgments is humbling
and challenging. It is one of the (actually many) times when the author
humbly realizes that his work really is just a part of the whole. It is challenging to write because one knows that for some of the people to be
thanked, the adequate phrases will just not come, and that there are people
who should be thanked who will be left out, some of whom aren’t even personally known to the author. In any case, the following are some of the people to whom I owe thanks.
John Bryans, Editor-in-Chief and Publisher of the Books Division at
Information Today, Inc., goes above and beyond the call of duty in being
involved with and showing support for each of my books, from when I first
broach the idea of the book through its entire life. In addition to his expertise and knowledge, he provides frequent doses of both enthusiasm and reality, from the biggest issues to the smallest. I am deeply grateful to John for
his knowledge, support, and friendship.
I feel very lucky that Amy Holmes, Managing Editor of Information
Today’s Books Division, is handling the editorial side of this project. I am
extremely grateful not just for her expertise, input, and astute observations, but
also for the extraordinary flexibility she has shown. There were many times
when she could have legitimately said, “No, that involves too much work at
my end,” but instead, she cheerfully said, “Yes.” Amy is an author’s dream!
I am also much indebted to Reva Basch, Project Editor. I am very fortunate that John chose her for the job. I suspect that it is rare that an author is
provided with an editor who has Reva’s combination of writing skills and

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subject expertise. Because of this combination and her care and diligence,
there are a lot of places in the book that are now much easier for the reader
to understand.
I also wish to thank Mary Ellen Bates, colleague and friend, who was
kind enough to write the Foreword. She is proof of the adage, “If you want
to get something done, and done right, ask a busy person.” I am truly grateful that she was willing to take time out from her very busy work and travel
schedule to do this.
There are a number of other people at Information Today to whom I also
owe thanks. These include Heide Dengler and her staff, including the book’s
designer, Kara Jalkowski, and the cover designer, Shelley Szajner. I hope
that readers will be as impressed as I am with what they have delivered.
Once again, I thank Tom Hogan Sr. for the existence of Information Today
and for his enthusiasm for my books. I am always grateful to Heather
Rudolph, Marketing Manager, for being there to get innumerable things
done on the marketing side. Thanks also to Tom Hogan Jr., for his broader
role in the marketing of the book.
Finally, I thank the readers of my previous books and the attendees of my
workshops for their continued support, encouragement, and inspiration.

Preface
The reason I wrote this book (besides helping to provide lunch money for
my kids) is that I am very impressed with Yahoo!. Yahoo! does more for me
than any other Web site.
At first, I spent relatively little time with Yahoo! in my Internet workshops.
However, the more I used it, especially after I made “My Yahoo!” my start
page, the more I began to discover its thousands of valuable nooks and crannies. Then, in 2004, Yahoo! switched its emphasis from “directory” to
“search.” The same year, Yahoo! developed a Web search database of its own
that is very competitive with Google’s. At that point, it was apparent that serious searchers—“extreme” searchers, “power” searchers, call them what you
will—could use a book aimed at helping them get the most from Yahoo!.
Yahoo! is one of the most powerful and content-rich sites on the Internet.
Its features and excellent content are very well integrated. For instance, you
can immerse yourself in news on Yahoo!’s News page, but you can also
select particular news categories that will appear on your “My Yahoo!” page.
Not only that, you can have News Alerts sent to you via e-mail or Yahoo!’s
Instant Messaging service. Yahoo! fits the pieces together very nicely, and in
doing so makes the whole significantly greater than the sum of its parts.
The downside of such a rich site is that, given Yahoo!’s range of content,
the interconnections among different content areas, and the variety of ways
to get at that content, it’s not easy to gain a quick grasp on what the site can
do and what you can do with it.
This book is aimed at helping you easily identify and use the parts of
Yahoo! that are relevant to you. It is arranged so that you can readily spot
and skip over the sections that are obviously of no interest. Of course, since
I spent hundreds of hours slaving over a hot keyboard to carefully craft every
word in the book, I hope you won’t skip a single one. I would like to think
that every sentence I have written here has a chance of improving your life
and the well-being of humanity. (Humility is just one of my many strong

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points.) More realistically, I hope you will at least skim all sections of the
book. Some Yahoo! features that might sound uninteresting on the surface
could prove useful to you in ways you didn’t expect.
As much as I like Yahoo!, I will quickly admit that it’s not perfect. As
with just about any very large site, some of its features don’t work perfectly
100 percent of the time. Considering the number of Yahoo!’s offerings and
the breadth of its content, such failings are relatively rare. For the most part
I have only good things to say about Yahoo!. Occasionally I will mention a
weakness, but the good things are what’s valuable and where the emphasis
will lie. Sometimes, you’ll find I get almost effusive, because I really am that
enthusiastic about some of Yahoo!’s offerings. But I try at least for a modicum of objectivity. For example, the reason I think that My Yahoo! is the
Web’s best general portal is because I have rigorously compared it to the
others, even if the actual comparisons don’t appear in this book.
How much detail to present was a particularly challenging issue. I have
tried to mention everything that I think a power user should know about. I
have made an effort to include information that should be useful in quickly
getting to know your way around and learning how to do what you’ll probably want to do. I have gone into great detail in describing some Yahoo!
pages, functions, and features; I’ve pointed out virtually every item on the
page if I think they’re useful and might be missed by someone visiting there
for the first time. In other places, I’ve purposely left out items that I think
are trivial, obvious, or advertisements. I have used a “click here, then click
there” approach only where I think it would be useful. Where a potential
application of a feature is not obvious, I have tried to point out why you
might want to use it.
This is not intended to be the definitive, “everything anyone might ever
want to know about Yahoo!” book. It is intended to guide the serious,
“extreme” user in getting the most from Yahoo!.
One last word: Be aware that sites like Yahoo! are constantly being
refined, updated, and reorganized, and that the location, or even presence, of
a link or other content may change. If something is not where I say it is, just
look elsewhere on the page, or use Yahoo!’s own search function to locate
the feature or content you want.
I hope that this book will indeed help you “get the max” from Yahoo!.

About the
Extreme Searcher’s
Web Page
www.extremesearcher.com

Yahoo! is, fortunately, constantly changing—adding content, occasionally dropping content, rearranging things, and otherwise changing its
design. To help you keep aware of changes that have occurred since the
publication of this book, a Web page for Yahoo! to the Max is provided by
the author. It is part of The Extreme Searcher’s Web Page and is available
at www.extremesearcher.com.
Enjoy your visit there and please send any feedback by e-mail to
[email protected]

Disclaimer:
Neither publisher nor author make any claim as to the results that may be obtained through the use of
The Extreme Searcher’s Web Page or of any of the Internet resources it references or links to. Neither
publisher nor author will be held liable for any results, or lack thereof, obtained by the use of this page
or any of its links; for any third-party charges; or for any hardware, software, or other problems that may
occur as a result of using it. The Extreme Searcher’s Web Page is subject to change or discontinuation
without notice at the discretion of the publisher and author.

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